Convenience and efficiency are key factors that influence consumer choices in surface care, hence new product developments are likely to focus on these areas. Trigger sprays are set to remain the best-selling format with consumers likely to continue moving away from creams and other pack types.
As the new generation of Greek consumers is more environmentally conscious, their preferences for home care products are shifting, creating growth opportunities for green brands. The presence of green brands is still low in surface care with brands such as Ecover struggling to make a strong impact.
Consumers in Greece are responding well to the trend towards task-specific surface care products which could present new growth opportunities as well as creating opportunities for innovation. The wave of home refurbishments should be favourable to the growth of these products as consumers are generally inclined to spend more in order to maintain surfaces and appliances when they are new.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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