Current consumer trends will continue to expand and develop over the forecast period. Increasingly busy Romanian consumers will seek comfort and convenience and will gravitate towards products that help them to clean both easily and quickly.
Sustainability features will continue to gain in importance in consumers’ purchasing decisions, while brand owners will increasingly take environmental factors into account in their approach to new product development and marketing activity in the surface care category. In addition, the consumer preoccupation with health and wellness will make Romanian consumers wary of products with chemical ingredients or which are perceived as being potentially harmful for their health.
Even though multi-purpose cleaners will remain the dominant subcategory in surface care over the forecast period, specialised alternatives will continue to see significant increases in popularity. Oven cleaners, all purpose cleaning wipes, toilet care wipes and window/glass cleaners are all set to see rising demand over the forecast period, as more brand owners will enter these subcategories and will make them more competitive both in terms of pricing and product features.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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