As household budgets tighten and value-seeking behaviour increases, private label brands are gaining ground across modern trade and e-commerce platforms. These retailer-owned brands are carving out a niche by offering functional performance at lower price points, often supported by appealing packaging and generous pack sizes.
The sensory profile of surface care products particularly fragrance–has become a major differentiator in consumer choice. Shoppers are increasingly drawn to products that not only clean effectively but also leave a lingering sense of freshness and well-being in the home.
The convergence of multiple cleaning benefits into single, easy-to-use solutions is driving the next wave of innovation in surface care. Urban consumers, in particular, are gravitating towards products that combine disinfection, stain removal, fragrance, and versatility in one format.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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