The surface care market in Bulgaria is expected to develop positively over the forecast period, driven by the essential nature of these products in maintaining household hygiene. This heightened focus on cleanliness, which surged during the COVID-19 pandemic, continues to influence consumer behaviour, ensuring steady demand.
E-commerce and health and beauty specialists (drugstores) are expected to be the fastest-growing channels in Bulgaria's retail landscape. Alongside major online marketplaces such as ebag.
The competitive landscape for surface care in Bulgaria will continue to be dominated by major players such as Unilever Bulgaria EOOD, Axxon Bulgaria AD) and Mexon OOD. These companies benefit from robust portfolios, significant marketing efforts, and broad distribution networks.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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