Over the early forecast period, prices across surface care are expected to increase gradually. A key factor contributing to this anticipated rise is the government’s planned VAT hike from 17% to 18% in January 2025.
The rising popularity of vacuum technology, especially wet-dry vacuums, poses a potential threat to the growth of floor cleaners in Israel. Consumers are increasingly drawn to products that simplify cleaning, and wet-dry vacuums, which combine vacuuming and floor washing, offer an appealing all-in-one solution.
The demand for products tailored to tackle specific surfaces has grown steadily in recent years - a trend that shows no signs of slowing. Local consumers increasingly favour targeted solutions for their cleaning needs, driving innovation in this segment.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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