Surface care is projected to see further development and growth in the forecast period. Manufacturers’ attempts to reach out to all consumer groups include the introduction of a wide range of options in floor cleaners, from single-use sachets to large three litre packs.
Window/glass cleaners is expected to see the fastest retail volume growth in surface care in the forecast period. While growth is derived from a relatively low base, more consumers are showing a preference for specialised products, including for window and glass cleaning.
Surface care is not particularly vulnerable to external factors. The majority of users deem the products in the category to be necessary and regular consumers purchase them irrespective of any adverse economic or other circumstance.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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