Surface care in Serbia is expected to make a recovery over the forecast period due to an improving economy and higher levels of consumer confidence. Retailers and producers are expected to do their best to prevent price increases and adopt strategies to stimulate volume sales.
Serbians will likely pay greater attention to multi-purpose cleaners that are effective and inexpensive. Demand for eco- alternatives to surface care and products that are safer for the environment will remain quite low.
Multi-purpose surface care is expected to face growing popularity as consumers will welcome convenient surface care products that are suitable for different surfaces. Effectiveness will also remain important due to busy lifestyles as consumers will be willing to spend less time for cleaning.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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