The overall surface care category is expected to see steady volume consumption in 2025 and onwards, as most such cleaning products are considered essential and their usage typically aligns with demographic trends. However, within the category, some products areas within wipes along with floor cleaning systems are likely to continue experiencing declines in consumption.
The trend towards traditional raw materials such as vinegar, baking soda and black soap is set to gain further traction during the forecast period, driven by consumer concerns over endocrine disruptors and a desire for simpler, healthier cleaning solutions. This growing awareness has prompted retailers and brands in surface care to adjust their assortments.
E-commerce is poised for greater growth over the forecast period, supported by continued urbanisation and the non-perishable nature of home care products. Many French consumers prefer to stockpile cleaning supplies two to three times a year during promotional periods, purchasing in large volumes to secure better prices and ensure a steady supply for months.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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