Having some form of surface care in the home is seen as essential for most French households with the pandemic having placed an increased focus on hygiene. Nonetheless, the category is relatively mature while there is also a growing trend towards reducing the amount of cleaning products in the home, all of which could limit the growth potential of surface care.
The trend towards traditional and natural ingredients and materials is expected to continue developing over the forecast period as part of a general push towards healthier and more natural consumption habits. While several players have already embraced this trend there are still opportunities for other players to stake a share in this market.
While supermarkets and hypermarkets will almost certainly remain the most important distribution channels for surface care it is expected that retail e-commerce will continue to win share. Online sales of surface care exploded following the outbreak of COVID-19 and the channel's share continued to grow at the end of the review period despite stores reopening and the pandemic coming to an end.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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