During the forecast period 2024-2029, surface care in China is expected to grow steadily in retail current value terms, reflecting consumers’ ongoing stable need for home cleaning products. As modern consumers, particularly the younger generation, increasingly value quality of life and time management, the convenience and efficiency of surface care products have become key purchasing considerations.
The needs of Chinese consumers when it comes to surface care products are becoming increasingly diverse, reflecting higher expectations of product quality, efficacy, and safety. This trend is likely to further promote segmentation and provide new business opportunities for manufacturers.
Shanghai Johnson continued to lead surface care in retail value terms in 2024, thanks to its core brand Mr Muscle. With its strong lead over second-placed Whealthfields Lohmann – accounting for more than double its sales in 2024 – it is expected to maintain the top spot in the forecast period.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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