Local brands have a unique opportunity to enhance their sales within surface care, leveraging strong consumer loyalty towards domestic products, particularly those containing chlorine. Challenges faced by Russian products in logistics and stocks pave the way for Turkish manufacturers to emerge as formidable competitors.
In 2023, Unilever consolidated its efforts in surface care, focusing on two key brands, Domestos and CIF, both exhibiting robust double-digit growth. Meanwhile, Henkel exited surface care, redirecting its focus towards laundry care.
Multipurpose cleaners emerged as the fastest-growing category within surface care in 2023, particularly with the introduction of versatile 5-in-1 cleaning products. CIF stands out as a prominent brand in this category, catering to local consumers' preference for streamlined surface cleaning solutions.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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