Retail value sales in the surface care category are expected to experience growth over the forecast period, while retail volume growth will remain positive. The ongoing demand for convenient products will continue to be a key driver, as consumers increasingly prioritise time-saving solutions in their busy lives.
Convenience-driven products are anticipated to lead growth across the forecast period, as Swiss consumers continue to seek out solutions for fast-paced lifestyles. As a result, multi-purpose cleaners are expected to perform strongly, offering both practicality and value by consolidating various cleaning tasks into one product.
Although eco-friendly cleaning products are steadily gaining traction in Switzerland, consumer satisfaction with their performance remains a challenge for growth over the forecast period. Many environmentally conscious variants are perceived to underperform compared to traditional cleaning products, which could somewhat dampen their growth potential.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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