Retail volume and value sales (at constant 2024 prices) of surface care in Germany are predicted to record healthy growth rates over the forecast period. The category is set to benefit from growing consumer interest in task-specific product types, such as bathroom cleaners or kitchen cleaners, as economic conditions stabilise and awareness of their cleanliness and hygiene benefits increases.
Driven by the need to reduce waste and plastic use, conserve water and develop non-toxic solutions, surface care players are expected to explore innovative formats and formulations. In addition to the demand for more natural and sustainable formulations, consumers will show an increasing interest in environmentally-friendly packaging formats.
Producers of private label surface care are likely to strengthen their positions in the local market as consumers remain highly price-sensitive heading into the forecast period, even in an improving economic environment. Private label options are highly valued for offering a balance between affordability and effectiveness.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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