Surface care looks set to perform reasonably well over the forecast period, with solid growth in retail volume and current value sales projected and most categories anticipated to post consistently positive results in both respects. Together with the fact that certain product types are widely perceived as household essentials, further improvements in purchasing power and increased hygiene-consciousness in the wake of the pandemic should ensure overall demand remains buoyant.
Standard floor cleaners is expected to record the fastest retail volume growth rate within surface care over the forecast period. With the outlook for North Macedonia’s economy remaining generally favourable, sales should be bolstered by a rise in residential construction activity.
E-commerce should continue to gain importance in terms of surface care distribution over the forecast period. Macedonians have become more accustomed to shopping online since the pandemic, with many people developing a greater appreciation for the convenience, extensive variety and potential for better price deals afforded by this method.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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