Across the forecast period, the surface care category is expected to see retail sales increase at a current value CAGR of 3%. However, retail volume sales will record a steady decline, driven by shifts in consumer habits and innovations in product formulations.
Across the forecast period, the surface care category will increasingly be driven by the convenience of spray formats and the versatility of multi-purpose solutions, making these key areas of innovation. Trigger sprays are favoured by consumers for their ease of use, allowing for targeted cleaning with minimal effort, making them a go-to for quick cleanups.
The distribution landscape for surface care products will become more diversified across the next five years, enhancing market accessibility and consumer choice. The growth of low-end retail chains, such as Action, has provided a platform for both established brands and emerging players, while drugstores like Kruidvat and Di are expanding their offerings to include a wider variety of cleaning products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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