Surface care is expected to see modest value growth over the forecast period, with multi-purpose cleaners set to play a key role in overall category growth. Consumers are increasingly favouring multi-purpose cleaners as these products are capable of dealing with diverse spaces and surfaces and are convenient to use.
Refillable surface care options are expected to see rising demand over the forecast period, driven by consumers’ increasing awareness of the effect of plastic waste on the environment and the search for sustainable alternatives. Euromonitor’s Voice of the Consumer: Lifestyles Survey 2024 reported that the proportion of survey respondents selecting “Refillable/Reusable Packaging” when answering the question “Which of the following types of packaging do you consider to be sustainable or better for the environment?” was constant between 2024 and 2023, at 47%.
US consumer product giants, The Procter & Gamble Co, Clorox Co, and SC Johnson & Son Inc, are expected to remain the dominant players in surface care over the forecast period. In addition to each company owning portfolios of well-known and trusted consumer brand names, the products benefit from availability at major nationwide retailers, including Walmart Canada, Loblaw and Metro, as well as home product retailers such as Home Depot.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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