Surface care is a saturated category with somewhat limited opportunities for growth. Multi-purpose cleaners are expected to achieve the strongest performance as they are deemed cost-effective solutions to have in the home.
Latvia saw demand for environmentally friendly products strengthen in 2024, with product developments often targeting the wealthier middle-class consumer base. These are often closely tied to the increase in consumer health awareness.
Scouring agents is losing ground in the Latvian market. It it is already hard to find stock at major retailers with many replacing these with a variety of liquid surface cleaners from global and regional brands.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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