With persistent urbanisation and rising awareness of differentiated products that cater to specific cleaning needs, demand in surface care is expected to grow during the forecast period. Surface care is set to see single-digit rises in volume terms, and double-digit growth in terms of retail current value, with standard floor cleaners continuing to be the top contributor, followed by multi-purpose cleaners.
Demand for specialised cleaning products in Indonesia is expected to remain low, as most consumers continue to prefer multi-purpose cleaners due to their practicality and cost-effectiveness. For many Indonesians, purchasing separate cleaners for windows, kitchens or bathrooms is seen as an unnecessary expense.
During the forecast period, baby and child-friendly surface care variants are expected to gain popularity among Indonesian consumers. The accelerating trend will be driven by growing parental concern about the safety and health of their children, particularly in households with infants and toddlers who spend much of their time crawling and playing on floors.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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