The rate of growth in retail volume sales of surface care will accelerate slightly during the forecast period. While specialised offerings like bathroom cleaners, floor cleaners, drain openers and window/glass cleaners are set to continue to gain traction, as local consumers move beyond basic cleaning products, home care disinfectants and multi-purpose cleaners are projected to remain the most-demand categories over the forecast period.
Surface care products with antibacterial and disinfectant properties are expected to witness strong demand as consumers continue to prioritize hygiene and safety. Products like Dettol and Lysol, which offer the dual benefits of cleaning and germ-killing action, are likely to appeal to a wider range of households, especially in urban areas where hygiene awareness tends to be higher.
International brands such as Dettol, Harpic, Domex, and Lysol will likely maintain their dominance in the surface care market in Pakistan, especially in urban areas. These brands are expected to remain trusted choices for middle- and upper-income households due to their proven effectiveness and strong marketing strategies.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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