Surface care is expected to see marginal annual growth in volume terms over the forecast period with a slightly better performance in value terms. Cost-of-living pressures and ongoing challenges in the economic climate represent an immediate threat to sales in surface care.
Heightened consumer price sensitivity and the focus on cost savings will, by extension, result in households prioritising essential goods. Households will choose surface care that deliver the best price and value to match their needs.
Innovation will remain focused on enhancing product efficacy, versatility and sustainability over the forecast period. In terms of sustainability, the prime focus will be on packaging innovation and the use of recycled or recyclable materials whilst minimising plastic usage.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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