With economic recovery expected over the forecast period, surface care is set to experience strong growth as middle-class consumer confidence returns, leading to an increased demand for specialised and efficient task-specific surface care products. This will help reduce the use of substitutes such as detergents and bleach.
Overall growth is expected to be primarily driven by home care disinfectants and scouring agents, which are the largest categories within surface care. Home care disinfectants are considered fairly essential due to poor hygienic living conditions, as well as the heat and humidity of the country.
Most other categories within surface care are niche and have been significantly affected by weak consumer buying power over the review period. In a challenging economic environment, consumers have been less inclined to purchase more sophisticated, task-specific products, particularly when substitutes are readily available.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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