Surface care is predicted to record strong retail volume growth through the forecast period, driven by growing health awareness, urbanisation and population growth as the economy improves. Due to low purchasing power, multi-purpose kitchen and bathroom cleaners suffered a retail volume decline in 2023, but these are set to recover and drive growth.
The competitive landscape of surface care is set to experience innovations over the forecast period, with the rebranding of products aligning with consumer demands for pleasant scents and efficiency at affordable prices. Ongoing sales of affordable options will be driven by the larger population of consumers seeking an appealing price-quality ratio, which is the key factor in the buying decision.
There is low consumer awareness of most surface care products, other than home care disinfectants, multi-purpose cleaners and also, to a limited extent, other products such as window/glass cleaners. This low demand means that many of the small independent grocers that dominate home care retail in Nigeria do not carry many surface care products due to low turnover.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!