Surface care is projected to maintain positive growth in terms of current value and volume sales over the forecast period. As local consumers entertain more often at home post-pandemic, the need for house cleaning is likely to increase.
Following growth in 2024, demand for scouring agents and home care disinfectants is projected to decline slightly over the forecast period. Instead, as kitchens and bathrooms become more central to home entertainment, speciality cleaners with disinfecting properties are expected to see an increase in demand, thereby driving current value sales.
Despite regular new product launches, innovations and enhancements, surface care remains a relatively traditional category, with local consumers often remaining loyal to their preferred products, brands, manufacturers and, in particular, distribution channels. Over the forecast period, it is expected that supermarkets will continue to lead surface care sales; however, while local consumers will continue to prefer shopping for their cleaning products on a need-only basis during their regular grocery shopping trips, e-commerce is likely to continue growing steadily, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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