Consumers are increasingly integrating technology into their cleaning routines, seeking efficient, hands-free solutions for maintaining their homes. This trend has spurred innovation in cleaning solutions, such as specialised detergents tailored to enhance the performance of mop floor cleaners.
Concentrated surface care products are set to grow in popularity among Croatian households. Products such as Ocean Saver Disinfecting All-Purpose Cleaner allow consumers to dilute the formula at home, are transforming the way surface care products are packaged, transported, and stored.
Visually appealing, multi-use packaging is becoming a key point of differentiation for brands in surface care. Brands are increasingly offering durable, aesthetically designed containers that can be refilled or reused multiple times, as exemplified by pero and neat.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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