Price sensitivity is expected to remain high in 2024, with this factor shaping sales of deodorants. Indeed, despite the slowdown in inflation many Bulgarian consumers will continue to be price conscious as the cost of everyday goods remains high.
Growing concerns surrounding the use of aluminium in deodorant antiperspirants, will urge more consumers towards more natural products in the upcoming years. Many manufacturers have already expanded their product portfolios with new formulas and formats, often containing fewer harmful ingredients, such as alcohol-free and aluminium-free deodorants.
Although e-commerce lost some value share in 2023, the channel is expected to grow in the coming years as many online retailers offer a wider range of deodorants from both domestic and international producers. Regular promotions available online will also attract price-sensitive consumers.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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