Deodorants in Indonesia is expected to continue growing over the forecast period, with a moderate retail value CAGR at constant 2024 prices, as players continue to actively educate consumers about such products, mainly those in schools and rural areas, essentially growing its consumer base. Increasing urbanisation and a growing middle-class are also contributing to rising awareness of grooming and self-care, further fuelling demand.
Natural and organic deodorants are becoming increasingly popular in Indonesia, as consumers prioritise products which are free from harmful chemicals such as parabens, aluminium, and synthetic fragrances. Brands such as Kahf from Paragon Technology & Innovation, which offers halal-certified deodorants using natural formulations, cater to culturally conscious buyers.
The forecast period is expected to see significant growth in demand for halal and Muslim-specific deodorants in Indonesia, driven by the country's predominantly Muslim population. Brands are increasingly aligning their offerings with Islamic values and lifestyle needs, emphasising halal certification and innovative formulations.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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