Ongoing economic uncertainty and price hikes resulting from the recent increase in VAT look set to cause a further slowdown in volume and current value growth rates for deodorants in 2025. However, as inflationary pressures gradually recede and confidence and purchasing power among consumers improve, overall demand is anticipated to pick up in 2026 and then remain fairly stable for the rest of the forecast period.
Deodorants sales will continue to be heavily concentrated in the mass segment over the forecast period, with the penetration of premium brands expected to remain considerably lower than in other areas of the Israeli beauty and personal care market. More affordable varieties have long been overwhelmingly favoured in the category, as because these products tend to be used on a daily basis there is a limit to how much people are willing to pay for them.
Products with a natural positioning are expected to become more popular in deodorants over the forecast period. While still underdeveloped in comparison to most other beauty and personal care categories, this trend is steadily gaining momentum, with recent years having seen more players introduce plant-based options that are free from alcohol, aluminium, parabens etc.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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