Sales of deodorants are expected to show a decent pace of growth over the forecast period. First of all, this is related to the fact that peace is expected to be reached during the forecast period.
So far products addressing medical problems are not widespread in Ukraine, though they are likely to gain traction over the forecast period. While innovation is likely to be less common in the mass segment, there is the potential for it to be more prominent in higher-end products, and particularly in the problem solving sector.
Dermocosmetics brands are expected to see growth over the forecast period. Consumers are not just seeking to eliminate the smell of sweat but are also looking for solutions to address the underlying issue.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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