Deodorants is set to see further solid growth in current value terms over the forecast period, driven by rising interest in skin-caring, sustainable and format-diverse products. Consumers will increasingly favour formulations free from alcohol and aluminium, and those designed for sensitive skin.
During the forecast period, the trend towards deodorants that act as both skin care and lifestyle products will accelerate significantly. Irish consumers are increasingly seeking multi-functional benefits like underarm brightening, soothing after-shave effects, or pH-balancing properties.
In terms of innovation, players will increase investment in skin-caring and sustainable formulas, new delivery systems and smart packaging. Growth is anticipated in refillable stick and spray formats, probiotic-based deodorants, and fragrance customisation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!