Consumer demand for deodorants is expected to continue to increase over the forecast period, with the shift from fragrances to deodorants due to financial pressures continuing among price-sensitive consumers. While deodorant sprays are maturing, innovation in deodorant roll-ons is set to drive renewed consumer interest and category growth.
Rising environmental awareness among Slovenian consumers will continue to drive demand for greener deodorant formats. Fragrance-free, aluminium-free and naturally-derived formulations are gaining traction, aligning with evolving consumer values around wellness and sustainability.
With Slovenian consumers showing a growing interest in natural and sustainable products, leading brands are responding with innovative formulations. Deodorants will increasingly include prebiotics and probiotics to support a healthy underarm microbiome and inhibit odour-causing bacteria without harsh chemicals.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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