Deodorants will maintain positive sales over the forecast period, albeit with a relatively flat performance in volume, with value stronger.
Consumer demand for eco-friendly deodorants is set to grow further over the forecast period, due to expanding environmental consciousness among local consumers. Fragrance-free deodorants and cream formats are becoming more popular in this sense, although such options remain scarce and niche, and this is not expected to change significantly in the coming years, at least in the short term.
Natural and sustainable formulations in deodorants are also expected to grow over the forecast period, with players in this space expected to focus innovations in this area. Within this, consumers seek products which offer enhanced efficacy, increased personalisation, and those which offer an overall sense of wellbeing.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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