Deodorants in Malaysia is projected to see strong retail volume and value (constant 2024 prices) growth over the forecast period. Retail value (constant 2024 prices) sales are expected to grow only slightly faster than retail volume sales through the forecast period.
Serum-based deodorants are expected to be widely available in the forecast period, benefiting from scientific research that backs their efficacy and the use of enhanced ingredients like niacinamide and vitamins B and C. Serum-based products foster the skinification trend in deodorants, with the focus on skin brightening, firming, anti-ageing and hydration.
The search for products with more natural ingredients and fewer chemicals is increasingly influencing new product developments in deodorants. In this vein, a rising number of local players have started to launch deodorants that are formulated mostly or even entirely from natural ingredients.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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