Deodorants in Hong Kong has experienced a significant shift, with premium brands elevating a product traditionally considered an everyday essential to a luxury experience. This trend is driven by natural and sustainable ingredients, elevated fragrance experiences, long-lasting protection, and dry-touch finish, and is likely to persist over the forecast period, as the value share of premium deodorants is set to continue rising.
Niche brands of deodorants can potentially impact the strength of leading brands such as Rexona, Dove, and Nivea in the coming years. These smaller brands often specialise in addressing specific consumer needs and preferences, including those with sensitive skin, those seeking vegan or cruelty-free options, or those with fragrance preferences.
The landscape of deodorants in Hong Kong is highly competitive, demanding innovation to capture consumers’ attention. Major brands such as Rexona can leverage their strength in offering long-lasting protection by developing 48-hour+ formulations and targeted technologies for different body areas.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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