Deodorants is expected to see a low negative retail value CAGR at constant 2024 prices in the forecast period, with declines anticipated in all years. Deodorant pumps is the only category expected to show a positive performance, with Aesop likely to be the only brand to stand out with notable sales, and expected to keep driving growth in the category.
The future direction of development is expected to be a focus on meeting aesthetic needs, such as addressing pigmentation. Sales of deodorant creams are still negligible, but launches have recently been seen, such as Caela’s new product, Vegan Brightening Deo Cream.
Despite its already high base, the penetration of retail e-commerce is likely to continue to increase throughout the forecast period. For example, despite the growth in sales in Olive Young’s offline stores, it is also strengthening its own online platform and providing same-day delivery services.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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