The growth of deodorant sales in Pakistan is expected to be sustained by ongoing urbanisation, increased hygiene awareness, and a growing focus on grooming among younger men and women. Despite ongoing inflationary pressures, consumers are expected to continue viewing deodorant as a non-negotiable part of their daily hygiene routines.
Deodorant sprays is expected to remain the dominant category through to 2029, supported by their affordability, broad range of fragrances, and versatility as both deodorants and light perfumes. They are especially popular among younger consumers, particularly Gen Z men, who use them regularly for daily freshness, workouts, and casual outings.
Innovation in the deodorant category will increasingly focus on functional and natural ingredients. Brands are launching aluminium-free and herbal-based sprays and roll-ons, with ingredients like chamomile and aloe vera, to appeal to eco-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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