Despite an unavoidable impact from a declining population, deodorants is expected to see robust retail value growth at constant 2024 prices in the forecast period, due to the effects of global warming, and the challenges associated with adapting to temperature changes and body heat regulation in various environments, such as offices and public transportation. Demand for deodorants is increasingly becoming year-round, not just limited to the summer months.
As consumer awareness of deodorants increases, concerns are no longer limited to body odour, but have expanded to include scalp odour and other full-body concerns. This has led to the introduction of body soaps in the market that are designed to prevent and eliminate odours.
In the ever-evolving personal care space, manufacturers have been developing their product lines with innovative deodorant concepts. A notable trend has been the launch of products that combine deodorant properties with fragrances, as well as the increasing entry of companies from different categories into deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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