Over the forecast period, deodorants is expected to maintain moderate volume and value growth, attributed to ongoing innovation and an increasing desire for premium-grade products formulated with superior components.
A better understanding of hygiene and body care will drive consumers to prioritise deodorant solutions that offer both effectiveness and extended protection. Deodorant roll-ons will remain the most dynamic category over the forecast period, as the most familiar product type, and due to the wide variety of roll-on products available.
Deodorant brands commonly employ an omnichannel distribution strategy, encompassing conventional retail, contemporary retail formats, and online sales platforms. A significant portion of sales originates from modern trade channels, underscoring the importance of retail spaces such as supermarkets, hypermarkets, convenience stores, and health and personal care outlets.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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