Deodorants is poised for continued growth in the forecast period, fuelled by strategic investments in marketing, competitive pricing, and the ingrained consumer demand for personal hygiene products. Leading players, such as Unilever and Colgate-Palmolive, are enhancing brand visibility and consumer engagement through targeted marketing initiatives.
Marketing is set to remain essential in the competitive deodorants category, with the main players, Unilever and Colgate-Palmolive, investing heavily in effective campaigns. Rexona has built a strong presence by becoming the official sponsor of Ecuador's national football team, La Tri, fostering a connection with sports fans.
Innovation is pivotal to staying relevant in deodorants. Axe's new product line, Fine Fragrances, focuses on premium scents, targeting a more sophisticated market while maintaining its core identity of freshness and masculinity.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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