Constant value and volume sales will be unchanged over the forecast period. Deodorants is highly saturated and this will dampen growth.
Natural and low-impact deodorants such as sticks and roll-ons will gain slow but steady traction. Claims like “aluminium-free,” “vegan,” or “microbiome-friendly” will become more visible.
Though it is hoped that inflation will continue to fall, there are potential headwinds over the forecast period, such as the possible negative impact of a global trade war. As such, while consumers will look for quality, they will continue to be price sensitive.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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