Deodorants is expected to see further value growth in the United Arab Emirates over the forecast period. Growth will be supported by the health and wellness trend and the related increase in regular participation in physical exercise and sporting activity.
Deodorant brands in the United Arab Emirates are increasingly focusing on providing multiple benefits to stand out in a competitive market. Women, in particular, are drawn to deodorants that promise to lighten underarm skin, a feature that has gained in popularity.
As the trend of skin care ingredients spreads across different beauty and personal care categories, deodorants is set to embrace the concept of skinification. Younger consumers, traditionally less interested in this area, are now showing enthusiasm for deodorants infused with beauty-enhancing ingredients, offering multi-faceted benefits such as hydration, sensitivity, and skin tone improvement.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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