Deodorants in the US is projected to see a slow and steady constant value CAGR over the forecast period; slightly lower than the review period CAGR. This reflects a return to more normalised growth following the post-COVID surge in sales of deodorants.
As the rising costs of fragrances are a major concern for some US consumers, an increasing number of fragrance brands are responding by introducing cost-effective alternatives in the form of deodorants. These deodorant sticks, often priced at a fraction of the cost of full-size fragrances, offer an affordable way to enjoy high-end scents.
Taking on a level of popularity parallel with the rise of fragrances post-COVID, many US consumers now consider deodorants as part of their scent routine, integrating a variety of scents and notes alongside their daily usage of fragrances or body mists. With scent pairings that mirror fragrance combinations, such as santal & vetiver, and bergamot & hinoki from Salt & Stone, many consumers are curating a complete scent layering wardrobe that starts with deodorant notes and is followed by fragrance or body mist for a full, harmonious coverage.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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