Similar to other beauty and personal care staples, deodorants will continue to see steady growth over the forecast period. As a beauty and personal care staple, deodorants are typically purchased during grocery runs, and mainstream brands that are widely distributed at grocery retailers will continue to have large market share.
Similar to other beauty and personal categories, products that feature natural ingredients are expected to see growing demand in the deodorant category. In this category, consumers often look out for aluminium free formulation when shopping for natural products.
Over the forecast period, mainstream brands such as Nivea, Rexona, and Dove are expected to remain dominant in deodorants. These brands benefit from high consumer awareness and a strong presence at key grocery retailers and pharmacy chains.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!