Deodorants will register moderate constant value and volume growth over the forecast period. Georgians are increasingly aware of personal hygiene and are also increasingly taking part in sport and this will support volume growth.
Effectiveness will be the key driver of value sales. That being said, there is room for growth of deodorants with a more natural, premium positioning such as containing no alcohol, parabens or sulphates and also promoting natural ingredients.
Spray deodorants will continue to be the most popular format. Consumer favours sprays, as they do not stain clothes and there is also a wide range of fragrances.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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