The Danish economy is projected to keep improving over 2025 and subsequent years, with the National Bank of Denmark anticipating moderate inflation, growing GDP and real wages, and rising private consumption. Strengthening consumer confidence will drive further growth in deodorants in 2025 and beyond, and the premium segment is set to outperform mass products as premiumisation gains momentum.
Demand for natural and safe deodorants is predicted to continue increasing. This trend should boost sales of products certified by labels such as the Nordic Swan and the blue label of the Asthma and Allergy Association, which many consumers trust to indicate safety.
For many Danish consumers, deodorants are part of their routine grocery purchases. As grocery e-commerce continues to expand, the retail e-commerce channel is likely to remain the fastest-growing distribution channel for deodorants during the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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