Although the Danish economy is doing well with high employment and declining inflation rates, consumer purchasing power will remain under pressure due to cumulative price increases. In 2024, many consumers are still looking to limit spending by either purchasing fewer or cheaper items.
The demand for more natural and safe deodorants is set to gain momentum over the forecast period. This will likely positively impact sales of products carrying one or more certifications, as many consumers trust products containing the Nordic Swan and the Blue Wreath of the Asthma and Allergy Association.
In Denmark, deodorants are typically purchased along with their grocery shopping. With grocery e-commerce sales facing solid growth in the upcoming period, online sales of deodorants should also rise, with this being the fastest growing channel over the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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