Deodorant sales are expected to keep on rising steadily during the forecast period, in both volume and current value terms. This is because people in Vietnam are generally earning more and living better, so they are willing to spend more on personal care items like deodorants.
While floral scents in deodorants have been extensively developed by major players and enjoyed popularity for a considerable length of time in Vietnam, there is rising demand for unscented variants as well as those carrying subtly relaxing fragrances - particularly among individuals who prefer that their deodorant does not override or clash with their perfume. Although fragranced products account for the majority of those available, there is a small but growing group of consumers that prefers unscented deodorant, especially in the big cities, since the mass products available usually have popular scents which are easy to recognise and relatively common.
While modern store-based outlets remain pivotal for deodorant sales, supermarkets and beauty specialist retailers typically offer a restricted range of options, prioritising products from prominent industry leaders. The deodorant category is experiencing a boost as a result of the popularity of e-commerce sites like Shopee, Lazada and TikTok.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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