The future of deodorants looks promising, with the category set to see strong growth thanks to several key factors related to climate change and consumer lifestyles. Rising global temperatures, which are already influencing consumer habits, are an important driver of demand for deodorants.
Men's deodorants is emerging as a highly promising area, characterised by significant growth thanks to the increase in male awareness of the importance of personal care and hygiene. Men are increasingly adopting grooming and personal hygiene routines, fuelled by a cultural shift that normalises self-care even among male consumers.
The future of deodorants will likely be characterised by innovation that is increasingly oriented towards sustainability and skin health. Consumers are becoming more and more aware of the ingredients used in personal care products and are specifically looking for free-from formulations, such as products free from substances such as parabens and aluminium salts, which are considered potentially harmful to health.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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