Sales of deodorants in Azerbaijan are expected to rise in constant value terms (at 2024 prices) over the forecast period. However, the category will continue to underperform relative to the overall market.
The deodorant market will see heightened competition among companies vying for consumer attention through promotional offers. With the strong presence of competing brands, significant price hikes in the category are not expected.
While effectiveness remains the key driver of value sales, consumers are increasingly gravitating towards deodorants with clinical formulas and longer-lasting properties. There is also notable potential for growth in deodorants positioned as more natural, with claims of being free from aluminium, parabens, and sulphates.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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