Spray deodorants will continue to be the most popular format. Consumer favours sprays, as they do not stain clothes and there is also a wide range of fragrances.
The continuing expansion of modern retailing will boost growth over the forecast period and will lead to increased competition, as well as a wider diversity of products. Chains which are in the expansion phase include the German beauty chain Rossmann and the local beauty chain Olivia.
While overall in beauty and personal care, products with natural ingredients is a key driver of value sales, the same does not hold to the same extent within deodorants. Effectiveness is the key driver of value sales and consumers are more interested in clinical formulas and longer-lasting properties.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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