Consumer preferences in Australia beauty and personal care are shifting towards premium, luxury offerings, with deodorants also reflecting this trend, albeit within a niche segment. Premium brands in this space distinguish themselves through superior formulations, captivating scents, and sophisticated packaging, appealing to consumers who prioritise self-indulgence and grooming.
The future of deodorants in Australia is poised for further sustainability development, driven by growing consumer awareness and demand for eco-friendly products. Brands are increasingly prioritising sustainable practices, including the use of recycled materials, biodegradable packaging, and cruelty-free formulations, to reduce their environmental impact and meet the evolving expectations of environmentally-conscious consumers.
The surge in popularity of alternative odour-control products such as body mists, sprays, and fragrances is expected to negatively impact deodorants over the forecast period. Particularly among younger consumers, there is a shift towards multifunctional products that provide both fragrance and odour protection, reducing the need for standalone deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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