Sales of deodorants will likely continue to grow at a steady but modest rate with these products being a household staple which consumers will continue to purchase. Personal care product categories have been resilient in spite of high inflation rates, as maintaining good hygiene is almost as important as food, water and shelter to maintaining health and wellbeing.
Conscious consumerism involves consumers paying more attention to the impact of the purchases they make. With climate change becoming a growing concern every year, more consumers are starting to make more of an effort in reducing their carbon footprint.
In such a mature market, it can be challenging for businesses to justify significant investment into research and development and innovation due to the limited potential for a return on investment. However, there are still opportunities for unique product propositions and positionings in the market, especially from smaller players, which may find a niche customer base.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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