Sales of deodorants are projected to rise throughout the forecast period, driven by the proactive marketing strategies of key market players who will focus on promoting their latest products. Additionally, climate factors will play a role in driving growth.
Deodorant creams have been experiencing significant growth and will continue to do so across the forecast period. These sachets offer the product in very small quantities at low and affordable prices.
Across the forecast period, innovations are expected to focus on skin care, with brands launching deodorant products with skin care benefits. For example, Dove has launched its Dermo Clariant product, which has been on the market for several years, in spray, stick, and roll-on versions, there is also a growing presence of deodorants with a dermocosmetic focus, such as Lea, Martiderm Driosec, Perspirex and Sesderma Dryses, which are sold exclusively in pharmacies or dermocosmetic stores.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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