Deodorants is projected to see a return to positive retail volume and value (constant 2024 prices) growth through the forecast period. As for other categories, the recovery of consumer purchasing power and employment rates will boost the performance of deodorants.
Newsan is in a good position to gain ground in 2025. The tough and complex economic context led the multinational company The Procter & Gamble Co to exit the country during 2024.
Although private label products are gaining ground in several beauty and personal care categories, deodorants stands out as an exception to this trend. According to industry sources, high entry barriers in this category help to explain the strong positions of multinationals like Unilever and Natura.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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