Following an uplift in sales in 2023, aligned to the return of socialising, deodorants is set to see a decline in retail volume sales in 2024, as the landscape stabilises. Across the full forecast period, positive growth will come from sticks, roll-ons and sprays, while pumps and creams will continue to record a retail volume decline.
A growing number of people with allergies and sensitive skin prone to clogging pores and blemishes are forecasted to drive a greater demand towards skin-friendly clean deodorants despite their higher price range. Therefore, premiumisation is expected to be seen in the deodorants category.
Deodorant roll-ons and sprays are expected to lead the market over the forecast period. Cams are expected to record a weak performance as consumers fail to adopt the consistency, similar to a lotion or body cream.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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