Deodorants in China is expected to see slow and stable retail value growth rates throughout the forecast period at constant 2024 prices. The slight growth anticipated will mainly be due to increasing awareness of such products amongst the new generation of consumers.
Despite its lack of maturity, deodorants is already starting to see some expansion into the children’s segment in China, and this is anticipated to continue into the forecast period. Previously, deodorants primarily targeted adult men and women, but now more products are emerging specifically designed for children and teenagers.
New product development in deodorants is increasingly expected to focus on products which rival traditional fragrances. For example, Unilever has launched a Rexona deodorant stick featuring the Bluebell scent, a previously popular fragrance from Jo Malone.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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