Although deodorants is expected to see current value growth in China throughout the forecast period, this is only expected to be minimal. In traditional Chinese beliefs, sweating is viewed as a natural process for the body to eliminate toxins.
The most fundamental reason for the challenging progress of deodorants in China has been the fact that the majority of Chinese people do not have the genetic predisposition for body odour, thus they do not have the need for antiperspirants. Coupled with traditional beliefs and consumer habits, the development of deodorants in China has been difficult.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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